Executives don’t give interviews without training

In recent years, executives have started expending more energy to better explain themselves and what they do. And the media is their number one channel. However, not every executive has the knowledge and experience in communicating with members of the media. CEO’s, politicians, school administrators, doctors, lawyers, do not talk to reporters without receiving media training to establish healthy communications with the media, because executives do not want a media disaster. The Turkish media history is full of examples of media disasters in front of reporters.…

Upon the demands of those who want to receive media training, a team consisting of experienced newspaper and television reporters has been brought together within the structure of the Bengi Semerci Institute. Media training, consisting of basic information on how the media works and practical applications, is also a try-out for those who want to give successful interviews. Media training is given by reporter-writer Nilüfer Kas and television reporter Tamer Durak. The high point of the training is the simulation in front of a live camera.

Executives, after going through a real media experience in front of the camera and experienced reporters, face their strengths and weaknesses, and learn what they need to develop. The contents of media training include such topics as the basic rules of media success, how reporters think and act, how news is selected at the editor’s desk, what should be done to win the interview game, what should never be told to a reporter, what steps to take when things go wrong, crisis control in the media, and sensitive points to consider to avoid a gaffe.

In the second part of the training, the participants experience one-on-one interviews and press meetings. The training gives the participants the opportunity to watch recordings and evaluate themselves. This training, which is available to anyone in contact with the media in the world both personally and privately, is preferred mainly by long-established company executives, doctors, private school administrators, bureaucrats and politicians. The ones that have received the training emphasize the difference. After the training, they can see their weaknesses and faults much better. The changing world, the system of competition, and most importantly, the increasing communication opportunities provide advantages to those who can “express themselves the best, and most correctly.” And the way to expressing yourself and your business is through knowing communications and how media works.


Nilufer Kas