‘Hello to Toilet’ platform was awarded a first place, in the field of Efficiency Marketing-Roadshow, on the night held by the Association of Communicators of Direct Marketing, on 13.11.2012. The “Hello to Toilet” platform realized by Selpak in cooperation with the Institute of Bengi Semerci, was started on the social sharing site Facebook in 2011. In this platform, which was realized to inform parents in an in important process like toilet training, prevent them from acting with wrong information and to make them gain correct personal hygiene habits, all questions of parents waiting support about toilet training are answered personally within 2-3 hours at the most. In addition, “Hello to Toilet Houses” were established on four different points in three cities, Istanbul, Ankara and Izmir, during June and knowledge on toilet training was delivered face to face to one thousand 250 parents. While parents were getting information about ways to pass this process with pleasure and ease, learning from the Institute of Bengi Semerci whether their children were ready for the toilet training, the children also enjoyed their time in the same process, with support of instructors.