At the 3. MARKETING POWER CONFERENCE (Marketing Conference For The World of Pharmaceuticals), organized by EDUPLUS on February 18th, Prof. Dr. Bengi Semerci, participating in the name of the Institute, chaired the main session titled ‘Gaining Confidence In Business Life and Being Successful In Human Relations’. Prof. Semerci, emphasizing that it is a thin line that separates self confidence from arrogance, expressed the importance of correctly identifying one’s strengths and weaknesses, and setting goals accordingly, in order to achieve success. The conference, held for the drugs sector and pharmacists, continued with sessions discussing the future expectations of the drugs sector, experiences and problems.